![]() Among American teens aged 13 to 17, just over half (51%) use Facebook, although only 10% said it was the platform they used the most often.American Millennials overall use the platform less than the global average, as only 42% of those aged 18 to 34 are active users (compared to 58% globally).Facebook is more popular among Baby Boomers within the U.S., with around 21% of Americans over 55 using the platform.Baby Boomers make up a fairly small percentage of Facebook’s total user base, with only 10% being above 55 years of age.Generation X accounts for about a quarter of all users, with 26% being between the ages of 35 and 54.Millennials make up the largest generational cohort on the platform, with 58% of users being between the ages of 18 and 34.Teens between the ages of 13 and 17 account for only 7% of Facebook’s total monthly active users.When it comes to age, Facebook demographics break down as follows: Who Uses Facebook?īeing the most popularly used platform means that Facebook has a greater representation of users than any of its competitors. Facebook’s ability to dominate on mobile platforms is in part responsible for their overwhelming success. They are the leading mobile messaging app within the U.S., with 110.95 million monthly active users. This has ensured the platform’s popularity in emerging markets, such as India and the Philippines.įacebook’s popular messaging app, Facebook Messenger, is also one of the most used messaging apps worldwide, with 1.3 billion active users. The Facebook app is the most widely used social networking app within the U.S., with 90.6% of all mobile users accessing it-equivalent to 168,760,000 users! The Facebook Lite app, a simplified version of the mobile app, was developed for use in places with poor internet connections. Popular Mobile AppsĪnother area where Facebook stands out is with their mobile apps. According to the Social Media Marketing Report, 62% of marketers consider the platform to be their most important social network, and the best in terms of return on investment (ROI). High ROI for Marketersīeing the market leader in terms of reach and scope makes Facebook one of the most attractive platforms for marketers. Facebook’s earnings primarily come through advertising, as marketers attempt to improve their ad conversions across the platform. All these users have amassed the platform an impressive revenue stream, earning them $40.65 billion USD in 2017 alone. In the following years, Facebook’s user base has grown massively, to well over 2 billion, 1.5 billion of whom log in daily. Unparalleled Reach and ScopeĪs the first platform to surpass one billion monthly active users back in 2012, Facebook has been a hit pretty much since they began. What Makes Facebook Special?įacebook stands out as a social media platform for a plethora of reasons. Facebook’s prominence is international, across demographics, and they’re only growing, giving this social media giant a comfortable number one spot on this list. The platform, which focuses on interactions between friends and family, sharing photos, info, articles, and status updates, has set the standard for what a social network can be. And now, with 2.234 billion monthly active users, their place at the top of this list doesn’t seem to be coming to an end anytime soon. Number One: Facebookįacebook has reigned undefeated as the most used social media platform nearly since the beginning. Whether you’re a marketer, web developer, or just someone interested in the evolution of technology, it’s a good idea to learn the current state of the world’s most populous social networks. Although, as this is an era of rapidly changing technologies and a quickly evolving user base, the platforms used, how often they’re accessed, and the devices used to navigate them can all change overnight. In fact, some of the primary attributes shared by top platforms are that they tend to be available in a variety of languages and allow users to connect across political, economic, or geographical borders. (where 77% of the population has some type of social media presence), the most successful social media sites have a global appeal. While the majority of platforms that have surpassed 100 million active users originate from the U.S. Primarily through data collection, advertising, and social gaming, social media companies have amassed impressive revenue streams, and offer great promise for internet marketers. These platforms are growing ever larger and, by current estimations, are used by an astonishing 71% of those with internet access-a number that’s only projected to grow. With active user numbers that are projected to surpass three billion as early as 2021, few things have had as radical of an impact on people’s daily lives as social media. Number One: Facebook Number Two: YouTube Number Three: Instagram Other Notable Platforms
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